Signature Communications has been appointed by the Acne Academy, a collaborative faculty formed by a multi-disciplinary group of healthcare professionals specialising in dermatology and more specifically, to support, develop and promote the organisation as it grows following its inception in 2009.

Following the demise of the Acne Support Group in 2007, there has until now been no patient representation in the field of acne or the provision of independent information and guidance on the condition for both consumers and healthcare professionals alike.  The Acne Academy aims to fulfill this void and provide independent, accurate information for patients, as well as evidenced based clinical advice for healthcare professionals.

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Japanese pharmaceutical giants Astellas have appointed dermatology experts Signature Communications to spearhead its medical education account for their atopic dermatitis treatment Protopic.

The company has charged the agency with implementing a comprehensive medical education programme, specifically targeting GPs and consultant dermatologists. Signature won the account following a competitive pitch which involved at least two other unnamed agencies.

Signature has considerable experience in the dermatology arena.  The agency currently works with the Primary Care Dermatology Society and recently formed Acne Academy, as well as a number of pan-European dermatology companies including Almirall, Galderma and Basilea.

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Dermatology firm Galderma has turned to Signature Communications to promote a new cosmetic product to take on market leader Botox.

The Hertfordshire-based healthcare shop beat more established rivals to land the brief, which industry sources claim is worth a significant six-figure sum, for Galderma's cosmetic portfolio, following a competitive pitch. It includes promoting the firm's new botulinum toxin Azzalure.

The product, a competitor to Botox, which is produced by Allergan, was launched into the market last year.

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Thirty to forty years ago, sun awareness campaigns to convey skin damage did not exist. As a result, a large percentage of the UK population aged 50+ now have signs of sun damage and are widely susceptible to non-melanoma skin cancers such as actinic keratosis, basal cell carcinoma and squamous cell carcinoma.

With rates of skin cancer having doubled in the last 15 years, Skcin joined forces with Almirall to launch a new campaign to help people become skin aware, as well as sun smart. The campaign was about reinforcing the ‘safe sun’ message and encouraging those who may already have damage to be ‘skin aware’ – by taking note of changes in its appearance, strange lesions and seeking appropriate advice promptly.

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