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...into Seeing Dangers of Skin Cancer. This month we worked alongside leading advertising agency, McCann Ericksson to launch a skin cancer awareness campaign on behalf our client, SKCIN.

The hoax website, set up by SKCIN, promised people they could get regular tans from their computer using special technology and attracted over 80,000 hits in the first 24 hours following widespread coverage in the print and broadcast national press.  In an attempt to engage a younger audience, SKCIN utilised digital and viral technology to raise awareness of the growing threat of skin cancer.  The fake ComputerTan.com site allowed people to switch on what they expect to be a free tanning session but once the screen has converted to an array of UV bulbs, users are confronted with shocking images and facts about skin cancer as well as a link to SKCIN's website for more information.