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Dermatology experts Galderma have appointed Signature Communications to spearhead its national PR and medical education account.

The company, with over 25 years experience in dermatology, has bought on support as it gears up in advance of new product launches this year and next, and has charged the agency with implementing a series of medical education and direct to the consumer campaigns.  Working initially in the acne arena, the agency will employ PR, digital, viral and direct to the consumer tactics to target their core audiences.

A key challenge for the agency will be engaging with the different groups forming their target audiences and responding to their individual needs.  Acne affects both sexes and a diverse range of age groups and the agency will engage different groups, such as teenage boys and women in the early twenties, through different mediums to disseminate information.

Acne is a very common skin disorder that most young people get in early puberty and its severity typically reaches its peak around the ages of 17 to 19.  For most people, acne tends to go away by the time they reach their mid-20s; however, very sensitive people may continue to have the disorder until they reach their 40s or as we are increasing seeing, late on-set acne is beginning to affect women in their late twenties.