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Signature Secures Astellas Brief
Japanese pharmaceutical giants Astellas have appointed dermatology experts Signature Communications to spearhead its medical education account for their atopic dermatitis treatment Protopic.
The company has charged the agency with implementing a comprehensive medical education programme, specifically targeting GPs and consultant dermatologists. Signature won the account following a competitive pitch which involved at least two other unnamed agencies.
Signature has considerable experience in the dermatology arena. The agency currently works with the Primary Care Dermatology Society and recently formed Acne Academy, as well as a number of pan-European dermatology companies including Almirall, Galderma and Basilea.
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Astellas Corporate Profile: Astellas Pharma Europe Ltd. is a European subsidiary of Tokyo-based Astellas Pharma Inc., a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative, reliable pharmaceutical products. Astellas is focused on five key therapy areas: Transplantation, Urology, Dermatology, Anti-Infectives, and most recently, Pain Management.
Permalink: Signature Secures Astellas Brief
Author: Signature Communications
Article Date: 27/03/2011
