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Sun Smart, Skin Aware - Communiqué - 27/11/2009
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Sun Smart, Skin Aware - Communiqué
Thirty to forty years ago, sun awareness campaigns to convey skin damage did not exist. As a result, a large percentage of the UK population aged 50+ now have signs of sun damage and are widely susceptible to non-melanoma skin cancers such as actinic keratosis, basal cell carcinoma and squamous cell carcinoma.
Thirty to forty years ago, sun awareness campaigns to convey skin damage did not exist. As a result, a large percentage of the UK population aged 50+ now have signs of sun damage and are widely susceptible to non-melanoma skin cancers such as actinic keratosis, basal cell carcinoma and squamous cell carcinoma.
With rates of skin cancer having doubled in the last 15 years, Skcin joined forces with Almirall to launch a new campaign to help people become skin aware, as well as sun smart. The campaign was about reinforcing the ‘safe sun’ message and encouraging those who may already have damage to be ‘skin aware’ – by taking note of changes in its appearance, strange lesions and seeking appropriate advice promptly.
Permalink: Sun Smart, Skin Aware - Communiqué
Author: Signature Communications
Article Date: 27/11/2009
